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| 您现在的位置:首页 > 考试辅导 > 职称英语考试 > 职称英语复习指南 > 正文:全国职称英语考试综合类AB级课堂笔记第30讲 |
职称英语等级考试综合类A级 What is Market? The word market is used in a number of ways. There is a stock market and automobile market, a retail market for furniture and a wholesale market for furniture. One person may be going to the market; another may plan to market a product. What, then is a market? A market may be defined as a place where buyers and sellers meet, goods or services are offered for sale, and transfers of ownership occur. A market may also be defined as the demand made by a certain group of potential buyers for a good or service. For instance, there is a farm market for petroleum products. The terms market and demand are often used interchangeably; they may alsobe used jointly as market demand. These definitions are not sufficiently precise to be useful to us here. For business purposes we define a market as people or organizations with wants (needs) to satisfy, money to spend, and the willingness to spend it. Thus in the market demand for any given product or service, there are three factors to consider --- people or organizations with wants (needs), their purchasing power, and their buying behavior. We shall employ the dictionary definition of needs: the lack of anything that is required, desired, or useful. We do not limit needs to the narrow physiological requirements of food, clothing and shelter essential for survival. In our discussion the words and wants are used synonymously and interchangeably. In a strict interpretation, however, needs would refer to such basic physiological requirements as food, clothing, and shelter, while wants would be such basic preferences. However, in our affluent society, little is to be gained by trying to differentiate between the two. Many of us would see as needs some items that are far beyond food, clothing, and shelter. 1. Market can be classified according to what is sold on a market and how goods are sold. A. Right B. Wrong C. Not mentioned 2. Sellers prefer the term market while buyers prefer demand. A. Right B. Wrong C. Not mentioned 3.The definition of market for business purposes involves three factors: buyers, sellers, and goods and services. A. Right B. Wrong C. Not mentioned 4. The definition of market for business purpose focuses on purchasers. A. Right B. Wrong C. Not mentioned 5. Needs and wants mean the same in our discussion. A. Right B. Wrong C. Not mentioned 6. Strictly speaking, wants refers to people's emotional needs. A. Right B. Wrong C. Not mentioned 7. In our rich society, it is pointless to separate people's needs from their wants. A. Right B. Wrong C. Not mentioned 第三部分:概括大意与完成句子(每题1分,共8分) 阅读下面这篇短文,短文后有2项测试任务:(1)1---4 题要求从所给的6个选项中为第2--5 段每段选择1个正确的小标题;(2)第5--8题要求从所给的6个选项中选择4个正确的选项,分别完成每个句子。请将答案涂在答题卡相应的位置上。 Heartbeat of America l New York—the Statue of Liberty,th |
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